Dark and Lovely was introduced as the first colour product formulated specifically for African American women in 1972, and went on to revolutionize the beauty industry by developing the first relaxer without lye. Now, decades later, Dark and Lovely has grown to include a complete collection of deep conditioning treatments, shampoo, fade-resistant hair colors, relaxers, and a full line of children’s products designed to bring out the best in your hair. The brand remains a favourite among South African women.
www.softsheen-carson.com
Dark and Lovely products can be found in Clicks stores in South Africa, Namibia and Botswana.
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