Inoar Professional was founded in 2000 and was the first company to introduce the Brazilian Keratin Treatment as a professional line in the global market.

The reason for our success lies in our research and development and in translating customer needs into quality products. INOAR Professional cares about consumers and hair professionals, developing high-end products to reduce the time spent at the hair salon. Consistency in quality and innovative hair care development make INOAR a highly competitive company in today’s market. Its team is shaped by experts in a wide range of sectors.

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