One of the most successful solo artists of all time, Madonna is the icon of self-expression, masterfully reinventing her image every decade. She always wanted to create a perfume, and wanted it to be a personal expression of herself, but something that other people could relate to as well. Truth or Dare by Madonna embodies the contrasts between darkness and light, innocence and deceit — dual forces that exist in everyone. Daring and provocative, it’s a contemporary and sexy reinvention of a classic. It’s honest, yet daring. Hence, the name Truth or Dare.

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