Maybelline

In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother decided to help her increase her allure by adding carbon dust to the petroleum jelly, which darkened her lashes and brows more dramatically. The product worked. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline, named after the bride and her favourite beauty aid.

Consumer care line: 0860 102 492

Available from Clicks online and in stores.

Maybelline Color Sensational Creamy Matte Lipstick

Maybelline Color Sensational Creamy Matte Lipstick

Achieve statement-making colour with this supremely sensational matte lipstick. Precious oils leave a sensuous finish, while the unique matte cream formula…
Maybelline Color Sensational Vivid Matte Gloss

Maybelline Color Sensational Vivid Matte Gloss

A moisturising and comfortable mattifying liquid lip which allows for sensational long-lasting colour. Colour Sensational Vivid Matte Liquid delivers twice as many vivid pigments in comparison to…
Maybelline Brow Pomade

Maybelline Brow Pomade

The Brow Drama Pomade Crayon is the latest innovative formula from Maybelline that makes achieving flawlessly sculpted, coloured, filled in brows foolproof. Brush brows…
Maybelline Push Up Drama Mascara

Maybelline Push Up Drama Mascara

Introducing the world’s first push up brush with patented cup-shaped bristles which scoop lashes up from the roots, coating and lifting them up into a dramatic…
Maybelline Master Blush

Maybelline Master Blush

A high density blush that is available in statement shades for cheeks that speak. Start on the apple of the cheek…
Maybelline Superstay 24H Lipstick Duo

Maybelline Superstay 24H Lipstick Duo

The Micro-Flex formula glides on and looks gorgeous all day. So put this 24-hour lip colour to the test. This lipstick…

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