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One Direction

The development of the band’s first fragrance for their fans has been a year in the making with the guys involved in every step of the process from the creation of the scent to the design of the stunning bottle and its packaging.

Faye Langworthy, Fragrance License Manager for Modest! comments: ‘Fragrances are such an important part of any girls beauty regime that the band immersed themselves in the entire creative process to ensure the final product was of the highest quality and truly reflective of both them and their fans. We are all extremely proud of Our Moment and look forward to creating a blockbuster launch with all of our partners.” Since then, the brand’s released two more scents.

One Direction Our Moment EDP

One Direction Our Moment EDP

The sparkling, juicy and feminine fragrance is made up of splashes of fresh fruit and seasonal flowers.