Umberto Giannini was established in 1988 by award winning British hairdresser Umberto Giannini who cut through the overworked, try-hard hairstyling of the time to deliver a new natural ‘undone’ look. From this award-winning salon heritage, Umberto and his partner Claire, an artist and lifelong vegan, launched the first UG product range in 1998 with a fresh new take on what it means to be beautiful using only real women in their adverts. Today, all of their products are tested in their salons and by their community of real women who tell us how we’re doing and what they want to see next from us, it’s a relationship at the core of our brand.
They’re also proud to run their business as a force for good, they’ve been 100% vegan and cruelty-free since day one, and in 2021 they were awarded Certified B Corp™ status.
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