It’s the 1880, the days of the German Empire, and an ambitious 25-year-old hairdresser Franz Ströher starts his own business. He makes wigs and hairpieces that adorn the heads of the fashion-conscious of the time. His breakthrough product is a revolutionary invention called the Tullemoid Waterproof. Demand becomes high, as this is the first product to both waterproof and secure the wig. It goes on to be a best-seller and in 1904, Ströher sets up his first factory in the East German town of Rothenkirchen (Saxony). For the next twenty years, Ströher’s business thrives. Innovation and vision are what the company was founded on. These values remain inherent today.