Debuting the first fragrance developed wholly under designer, Alessandro Michele’s creative vision: a scent designed to celebrate the authenticity, vitality, and diversity of women. Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers.
Tuberose and jasmine combine with Rangoon Creeper – a unique flower discovered in South India and used for the first time in a fragrance – to create a rich fragrance that transports the wearer to an imaginary garden.
The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.
Encapsulating the very meaning of GUCCI BLOOM, the campaign’s idea is revealed through the contemporary women of Gucci: actress Dakota Johnson, actress and model Hari Nef and artist Petra Collins.
Spring fragrance alert!
We say: I absolutely love this fragrance. While Gucci Bloom is certainly the perfect spring scent, who wouldn’t want a deliciously feminine fragrance that’s just the right amount of floral and intense, all year round? I was hooked from the first whiff. – Tatum Whiting
30ml – R975
50ml – R1335
75ml – R1710
Available at all leading retailers from 25 September 2017.