Looking for a super moisturising lip balm with a luscious splash of colour? Look no further because Max Factor’s new Colour Intensifying Balm is the perfect lip balm to keep lips pout perfect this Summer. I received the Colour Intensifying Balm in the shade “20 Luscious Red” which gives my lips a flush of red with a whole lot of moisture. The Colour Intensifying Balm comes in a small packaging, but don’t let its packaging fool you, because “dynamite comes in small packages”, and this lip balm packs a powerful punch! The Colour Intensifying Balm glides on effortlessly onto lips, leaving lips with a sweet fruity scent (I got a bit of a sweet scent), the balm is also tasteless, so there’s no weird taste. I really like intense colours, so this balm is perfect, because the colour is layerable, which means you can control the amount of colour you want. I think this balm could definitely replace a light lipgloss, because it has the perfect amount of colour, gives lips a gorgeous glossy shine plus it isn’t sticky or uncomfortable. I find the pricing a little steep, but I would repurchase as a beauty splurge. Thank you Beauty South Africa for giving me an opportunity to review this product.