I love this lipstick! You can prime your lips before putting on your lipstick or apply it just like that. I love how it stays on, although after eating or drinking one has to reapply or touch up. it’s also very rich in color and is a type of red that suits almost anyone with any complexion. It’s definitely a favorite for me when it comes to MAC lipsticks. It also lasts me quite a long time as I don’t use red as an everyday color. If you are a person who’s shy of going red, start off by trying ruby woo, it should steal your heart afterwards.