I love this balm. I am using it currently … in the morning when I go to work, during the day and at night. It has a beautiful light rosey tint, almost as if you are wearing lipstick with a little gloss on top. It makes your lips look “edible”. It doesn’t leave white residual build up on the side of your mouth. Its not sticky and for the price, and being one of the best brands on the market, it is very affordable and reasonable. Has SPF15 also to protect your lips. Will continue to purchase this product as I was never a fan of lip ices and balms but this one feels so good.