I have been using this foundation for years, and will continue to re-purchase it for as long as it stays on the market. It applies perfectly whether using fingers, sponge or brush, and really does last all day. It provides a semi-mat finish, but still makes your skin look radiant. It feels glorious on the skin and does not cause break-outs. It makes the skin look & feel extremely soft, and also allows for easy, smooth application of other products (blush, bronzer etc), whether cream or powder. The packaging is stunning, and I feel the price is very reasonable; especially when compared to other high-end brands. I have tried several foundations, and this is always the one I return to.