My boyfriend has sensitive teeth so he purchased this toothpaste. I have been using it to and although I don’t have as sensitive teeth as he does, I have noticed a difference whenever I drink hot or cold beverages. I use this toothpaste in the morning and the Colgate whitening toothpaste at night. Worth the money, very effective results. Would suggest brushing exactly where you experience sensitivity first as the product is a bit thick and I feel that it seals that tooth in perfectly as a result.