I am an avid lipstick lover. I wear it every single day. I am all about the matte lippies which means that I put my lips through hell most of the time. Matte lippies are very drying and even with proper exfoliation every night, they still start flaking and cracking over time. I tried so many balms and nothing could save them at their worst. The pharmacist suggested I try Blistex. I could feel relieve on my sore lips from the first application and the best part… no irritation around my mouth which tends to happen often with trying new balms. I will never again be without my Blistex balm and I never have to stop wearing matte lippies either.