I usually wear a stayfast lipstick BUT when I go out…I wear this Just bitten Kissable balm stain and my favourite is No 015 Cherish Devotion and to my dismay I can’t find it anymore :-( I don’t know if it is because I live in a small town. What is really nice about this product is if you JUST want a stain, you can do it – using no 030(or any other colour – I have 4 colours) and applying very little product. If a more lipstick look is required, put a bit more on. It is very soft on your lips and doesn’t dry out your lips. I also think it is absolutely worth your money as it lasts quite long. To me…a lovely “casual” product for when you don’t want that “Office” look….