I got to know this brand last year at a sale at my local Clicks Store. The packaging for the whole brand was too pretty with all the feminine designs. It looked really different to the other products in the sale bin. This brand is really affordable in my experience even when not on sale and like some hidden gems at the drugstore, deserves a lot more hype! The eyeshadow is pigmented and glides on very creamy. The colour pay-off is excellent and the fall-out minimal to medium which is still very good for a shadow as glittery. The shadow is long lasting in my opinion and I used it without eye base primers. To get even more impact when using, wet your brush 1st before picking up product for a full metallic effect. The colour selection isn’t too vast but the colours they do have available are beautiful.