I have always used hard bristled toothbrushes all my life under the notion that my teeth are getting a through cleaning. That is a myth and I know that I was doing my gums more harm than good. Using a soft bristled toothbrush like this one was life changing! I find that the soft bristles are able to gently and effectively clean those hard to reach areas. My sensitive gums are massaged with the soft bristles and I know that I am getting a through clean. The design of the toothbrush makes brushing a breeze. I will certainly recommend this wonderful toothbrush to my friends and family.