Before I used this product I wasn’t 100% convinced that I needed it, but now that I have, I am hooked. The purpose of it is to smoothe the hair, tame flyaways and frizz and to protect your hair from heat damage. All-in-all, it makes the whole blow-drying process a lot easier. Like the other products from this range, it smells divine! It made my hair smooth and sleek and I didn’t struggle with frizziness at all. I also thought that my hair was less static after using this, though I would need to test it a few more times to be 100% sure. I also love its heat protecting element as now I don’t need a separate heat protector along with a blow drying cream.