I use this in shade 3. I use it every single day. On more natural days I use it alone and it shapes, colours and holds my brows in place all day. On more “glam” days, I first fill in my brows using powder or pencil, but always set with Gimme Brow. I have tried other more affordable “dupes” for this product, and none of them compare. The shape of the applicator and the formula itself is far superior. I have re-purchased several times and will continue to do so. Must have product!