I haven’t been using this product for very long, but it seems to be effective. My lashes seem to be growing a bit. It is meant to nourish your lashes so that they grow longer and thicker. The packaging is small and simple. The consistency is a very watery, however, it absorbs well into the lash line. I feel that it did work for me. It seems to be working and I have only been using it for a week.