I have never been much of a red lipstick fan, but the shade “Alarm” from this range has converted me. “Alarm” is not a true red but it is certainly the most wearable shade of red for most skin tones. The packaging is sleek, glossy and very lightweight. The lipstick itself is very pigmented and smells divine. The lipstick is very creamy and applies like a dream and dries to a velvet finish. Even though the formulation is very creamy, the colour does not bleed and feels great on the lips. I did not find it to be long lasting and it did transfer a lot so it definitely would need to be re-applied during the day. Despite failing on the “lasting finish” promise and the easy transfer of colour, I would absolutely recommend this range purely because the formulation is excellent and so comfortable to wear. Bonus: The colour makes your teeth appear whiter.