I absolutely love this hair dye. It is not an easy application though. It can get kind of messy. Once applied it was fine. I did not have to scratch my scalp as other hair dyes – no chemicals to cause that. The only downfall is keeping it on for 2 hours. But after I washed it off my hair felt soft, silky and smooth. And the colour was rich and I loved it! I also love that there was coconut oil – I loved it overall!