I love this lipstick by Revlon. Firstly, the shape of the lipstick is not the standard triangle that generally deteriorates in shape and you struggle to get it just on your lips (well I do anyway). It is flatter, which helps to keep the shape and makes it easier to apply. The lipstick itself really moistens the lips with no drying effect, while giving the most amazing colour to your lips. I also found the staying power of the lipstick is very good, even after having my morning coffee I still had colour on my lips.