Almay Smart Shade Butter Kiss lipstick is a smart, effective and luxurious product. As a fair-skinned woman it is difficult to find a lipstick shade that complements my hair, eyes and skin while falling in my taste. The easy-to-understand colour chart made it very easy to find my perfect shade (100 Pink-Medium). The product has a silky, gel-like formula that applies effortlessly and lasts for at least 5 hours. Lips are so smooth, moisturised and complexion complementing. Two thumbs up for affordability!