I purchased mine in Intense Black, and I agree with the other reviewers. The formula is HIGHLY PIGMENTED, giving off that deep intense black! Q The tip makes for easy and precise application which is essential when doing the classic pin up girl eye look. I find that I can achieve this hassle free with this product. It stays on all day, is water/sweat proof, even with my oily eye lids, it did not budge! So I’m really impressed. For R200 though, it is a bit steep, so will most likely not re-purchase. I was curious about this and found it at a steal. I would ultimately prefer a wind up crayon as apposed to liquid liner.