I always think of sulphate-free shampoos as expensive and ineffective. This shampoo is NEITHER of those. At only R109.95 it’s nowhere near the prices you pay for sulphate-free shampoos at the salon. And in terms of its efficacy, I was pleasantly surprised. I know sulphate-free formulas as notorious for not cleansing as well as sulphate ones, so I expected to struggle, however, my hair is squeaky clean after every wash! I don’t even need to use a lot of product, as a little bit covers quite a large area. It has a lovely scent and nice creamy consistency. My hair’s also felt extremely soft since I’ve been using it. All-in-all, very happy!