Every winter (and even in summer sometimes), I struggle with my lip colour. Because my lips are quite dry, I find that my lipstick only lasts for about an hour before it starts to crumble and look “cracked.” I started using this primer about a week ago and I am amazed by the results – if only I had known about this earlier! I apply a lip balm (a very thin layer) and lightly massage it into my lips. Then I apply a few coats of this primer, let it set for 5 minutes, and then follow with my lipstick. Not only does my lipstick last much longer, but my lips actually look soft and nourished. The colour doesn’t flake off and there’s no “cracking” effect. I find it works especially well if I gently exfoliate them beforehand. This is a must-have for any lipstick lover!