I have not been using this product for very long, but it seems to be quite effective. It is meant to intensely moisturize brows to promote healthy hair grow, and it seems to be doing so quite successfully. My brows seem to be thicker and filled in. The packaging is very simple, and it has a very herbal smell to it. It is quite slick and a little goes a long way. I would recommend it to anyone who would like to grow and nourish their eyebrows.