Thanks so much for your question.
There are some simple things you can do that will really make a very big difference to this issue. I would say the four most important things you need to do are as follows:
1) Appropriate cleansing and exfoliation.
You need to be using a good quality cleanser that isn’t soapy and will not dehydrate your skin or cause it to dry out. You also need to make sure you’re exfoliating at least once a week. There are so many great options when it comes to exfoliation. It really depends on your skin. I am pro using exfoliating enzymes twice a week. Many people however, prefer more of a scrub. It really just depends on personal preference.
2) Make sure your skin is well hydrated.
So I highly recommend the use of hydrating serums, appropriate to your skin type.
3) Make sure you are using a very good sun protection product.
I would say at least an SPF 30, broad spectrum sun protection.
4) It is very important that you go for monthly deep cleansing treatments with a medical aesthetic therapist who has been trained to use a good cosmeceutical product range.