Award-winning vegan & cruelty-free hair care brand Umberto Giannini launches in SA

Award-winning vegan & cruelty-free hair care brand Umberto Giannini launches in SA 1

Umberto Giannini is an award-winning UK brand that offers professional, salon-approved vegan and cruelty-free hair care products, and it has officially launched in South Africa!

Creating transformational hair care products for every hair type, Umberto Giannini is famous for celebrating natural curls and is obsessed with creating ingenious new formulas to help real women love their hair.

Umberto Giannini was established in 1988 by award-winning British hairdresser Umberto Giannini, and in 1998, Umberto and his partner Claire Shread launched the first Umberto Giannini product range designed to celebrate natural beauty. The brand aims to empower real women by giving them products that enhance their hair’s natural texture, are easy to use, and smell amazing.

Mindfully-made hair care that connects with women, is at the core of the Umberto Giannini brand. All Umberto Giannini products are vegan and cruelty-free and in 2021 they were awarded Certified B Corp™ status, meaning the brand meets the highest standards of social and environmental impact. Formulated without sulphates, parabens and silicones, all products in the range are gentle on the hair and scalp.

“We are styling our way to a vegan hair-love mission that celebrates real women.” – Umberto Giannini.

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Curl Jelly range
Formulated to enhance, nourish and even weatherproof your curls, the Curl Jelly range transforms frizzy and unruly curly hair into happy, bouncy curls that are easy to manage.

Formulated with vitamin B5, the Curl Jelly Wash Sulphate Free Shampoo (R169.95) gently cleanses and nourishes the hair, whilst the Curl Jelly De-Frizz Conditioner (R169.95) detangles and adds moisture to nourish wavy, curly and coily hair textures. The shampoo and conditioner are sister products to the iconic Curl Scrunching Jelly (R149.95). A cult favourite, the Curl Scrunching Jelly banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you’ve been looking for! The range also includes a No More Frizz Curl Serum (R169.95).

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Grow Long range
Looking for long, luscious hair? Made with the most powerful natural ingredients, the Grow Long range supports the scalp by aiding new hair growth, slowing down hair loss and hydrating from within, for stronger, longer and healthier looking hair.

Featuring the unique Caffeine-gro Complex and growth-boosting vitamins, Umberto Giannini’s anti-pollution Grow Long Root Stimulating Shampoo (R169.95) removes grime, build-up and stimulates circulation, whilst the Lengthening Conditioner (R169.95) repairs, moisturises and protects hair from breakage, all whilst delivering a yummy coffee essence fragrance!

If you’ve reached your limit on the length of your hair, noticed more hair loss than usual, or suffer from breakage and frizz, you need to try the incredible bio-active Grow Tonic Transformative Treatment (R189.95). Infused with caffeine and organic pea sprout extract, the treatment strengthens hair, accelerates hair growth and reduces hair loss. Additional products in the range include the Exfoliating Scalp Scrub (R189.95) and Hemp, Coconut & Shea Mask (R189.95).

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Coily Curls range
Made with moisture-rich, nourishing ingredients including organic Coconut Oil, Shea Butter and Argan Oil, the Coily Curls range hydrates, gives a silky feel and reforms curls! The Coily Curls Moisture Sulphate Free Gentle Shampoo (R169.95) de-frizzes and moisturises thirsty curls, whilst the Coily Curls Moisture Recovery Conditioner (R169.95) with detangling and smoothing properties, helps to replenish moisture and hydration needed for healthy, defined curls.

Treat thirsty curls to a quenching dose of hydration with the latest addition to the range, the More Than Moisture Twirling and Styling Definition Cream (R189.95). Infused with Organic Coconut, Argan and Avocado Oil, as well as Shea and Murumuru Butter, this luxurious leave-in treatment has been formulated to feed, moisturise, protect and de-frizz naturally curly and super curly hair, whilst adding definition and enhancing your mane with a supple luminous sheen.

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Scalp Restore range
Dry, flaky, itchy scalp? Show your scalp some love with the clinically proven Scalp Restore collection! Packed with natural exfoliants from super fruit enzymes and micro grains of natural walnut shell, the Scalp Restore range removes dead skin cells, bacteria and excess oils to prevent flakes and restore a clear and healthy scalp. *Piroctone Olamine has been clinically proven to remove dandruff for a flake-free scalp. This range is suitable for all hair types, including colour-treated hair.

Filled with Pineapple Enzymes and enriched with natural oils and vitamins, the Anti-Dandruff Scalp Reviving Shampoo (R169.95) removes dandruff, moisturises, soothes and balances dry, flaky and itchy scalps. Say hello to healthy, shiny hair that smells like pineapple! Treat your scalp to a weekly exfoliating anti-dandruff pre-shampoo treatment with the Scalp Scrub Exfoliating Anti-Dandruff Treatment (R189.95) – this product will fast become your new go-to!

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Banana Butter range
With a 97% natural formula, packed with natural oils and vitamins, the Banana Butter range is designed to nourish, restore shine and improve manageability in dry, frizzy and textured hair.

Featuring banana extract and coconut oil, the Banana Butter Nourishing Superfood Shampoo (R169.95) gently cleanses the hair, removes product build-up without stripping the hair of its natural oils and locks in moisture, whilst the luxuriously creamy Conditioner (R169.95) instantly nourishes, restores and adds shine. A bottle of vitamins for your hair, the Banana Butter Nourishing Superfood Scalp + Hair Oil (R189.95) is packed with nature’s powerful oils. Its lightweight, non-greasy formula helps maintain a healthy scalp and combat dryness.

Umberto Giannini products are now available at Clicks stores.

Follow Umberto Giannini on social media:

Facebook: Umberto Giannini South Africa
Instagram: @umbertogianninisa

This post was sponsored by Umberto Giannini.

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