Discover the beautiful new Kate Spade New York Bloom fragrance

Discover the beautiful new Kate Spade New York Bloom fragrance 1

Kate Spade New York has introduced a pop of freshness to their fragrance family with the launch of the beautiful new scent, Bloom. The new fragrance offers a spectrum of fresh notes paired with a multicoloured palette of pastels that reflects the joy and optimism of the Kate Spade brand. The green musky and floral Eau de Toilette is housed in a feminine bottle with soft, curved lines and complete with a pale pink and rose gold cap.

Discover the beautiful new Kate Spade New York Bloom fragrance 2

A fragrance that bursts with fresh florals

The fragrance, created by perfumer Sophie Labbé, evokes the freshness of a floral bouquet with sophistication and a distinctly modern twist as it captures the bright light of camelia blossoms against a soft woody trail.

Bloom opens with the brightness of Lemon Primofiore, a symbol of first bloom, set against a green crisp of Granny Smith Apple and a blend of Sweet Orange. This youthful, energetic start gives way to an iridescent floral heart made of white camelia petals illuminated by the glow of solar flowers – Orange Blossom and Ylang Ylang. The enveloping dry-down reveals musky notes and creamy white wood tones with Cedarwood, Sandalwood and Cashmeran.

“Just like a bouquet of beautiful flowers, the fragrance projects a spectrum of colours, from the brightest to the most enveloping, projected onto delicate petals that bloom at the heart of a woody, musky comforting trail,” said Perfumer Sophie Labbé. “The idea was to create a delightful and joyful aura that reflects the spirit of the Kate Spade New York woman.”

Discover the beautiful new Kate Spade New York Bloom fragrance 3

A blooming design

With its clean and soft curved lines, the distinctive design of the fragrance bottle is feminine and modern. It highlights Kate Spade’s brand codes, with the pale pink enamel ring at the base of the cap embellished with the brand’s spade reflected in a warm, rose gold colour. The floral pattern on the outer pack has been reinvented in luminous multi-coloured pastel tones that evoke the colours of a bouquet in full bloom.

Discover the beautiful new Kate Spade New York Bloom fragrance 4

A floral campaign with model Freesia Huang

Model Freesia Huang embodies all the brightness of the new Kate Spade Bloom fragrance. Set against a floral background as colorful and lively as the outer pack itself, Freesia radiates energy, beaming brightly in her white lace outfit.

Kate Spade New York Bloom is available in three sizes:
40ml | R999.00
60ml | R1199.00
100ml | R1499.00

Shop online here.

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