Ferragamo proudly unveils Fiamma, the brand’s first feminine fragrance envisioned by the creative direction of Maximilian Davis. This scent is a fresh and authentic expression of the House’s modern flair and sensual elegance, deeply rooted in Ferragamo’s rich heritage.
An ode to inner strength and the light that guides every woman towards her most authentic self, Fiamma invites you to walk your path with confidence.
The name “Fiamma” symbolises the flame that inspires and enlightens women as they embrace and express their best selves, ignited by renewed energy and vitality. Fiamma intertwines heritage and craftsmanship into an eclectic composition that overflows with rich nuances.
The bottle features a signature organic shape finished in radiant, high-shine gold, capturing an essence of pure luxury and sophistication. A striking cut-out detail on the cap echoes the House’s devotion to artistry and tradition. Further enriched by a red logo that recalls the flame of the Fiamma woman and an F-engraved cap, the bottle stands as a true statement piece.
Created in collaboration with principal perfumer Clement Gavarry, the fragrance creates a sensorial symphony of woody and floral notes, encapsulating the bold and sophisticated essence of the Florentine brand.
The unique projection of soft and alluring fragrance notes celebrates the beauty of nature:
Top notes
A luminous, vibrant opening with white pear, nectarine, cherry, ambrette, saffron and calendula, radiating energy and confidence.
Heart notes
A floral bouquet of jasmine, gardenia, honeysuckle and damask rose evokes a sense of natural, effortless elegance.
Base notes
A lasting trail of ambrox, patchouli, musk and sugar musk wraps the senses in sophisticated intensity.
Fiamma is made with over 80% biodegradable ingredients, reflecting Ferragamo’s commitment to environmental responsibility. Furthermore, the 100ml version is designed to be fully refillable to reduce waste.
The fragrance stars in an exclusive campaign set against the enchanting hills of Florence, where the spirit of an everlasting legacy embraces the charm of the city where Salvatore Ferragamo’s dream first blossomed in 1927.
Through the lens of celebrated photographer Mario Sorrenti, model Karolina Spakowski becomes a vivid representation of Fiamma’s transformative beauty, revealing the inner strength and radiant elegance of the Ferragamo woman. She exudes lightness, positivity, and femininity, all woven together by mesmerising lighting and dance.
Ferragamo Fiamma is available from Edgars and Dis-Chem.
35ml ǀ R1299.00
100ml ǀ R2499.00
This post was sponsored by Bacher & Co.
