Say hello to your new favourite fragrance: Jimmy Choo has created a new feminine fragrance with the arrival of I Want Choo, an ode to the playful spirit and confident glamour that epitomizes the Jimmy Choo woman.
I Want Choo is a powerful oriental floral fragrance that explodes with joy and good humour, finished with a seductive twist.
The fragrance opens with excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances.
Red spider lily is a fascinating, almost hypnotic flower, and is at the heart of I Want Choo. Its carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure.
The base notes of vanilla and benzoin, a duo of rich intense scents, anchor the fragrance in a deep, yet joyful way, leaving an intense vapour trail behind.
Sonia Constant, Antoine Maisondieu, and Louise Turner worked as a trio, exchanging ideas and inspirations. This dynamic team chose red spider lily as the starting point of the fragrance: an original, vibrant flower that boasts a beautiful red appearance and spider-like petals. I Want Choo is the incarnation of the true Jimmy woman: glamorous, confident, playful and always full of joy.
As with everything crafted by Jimmy Choo, the bottle is a true object of desire. It features a bold gold spray cap with a hammered jewelled effect and the precious JC monogram logo, all underlined by the soft and ultra-feminine peach tint of the fragrance. Beauty meets fashion in a surprising, shimmering and stunning manner. The metallic box is a real eye-catcher of vivid red glitter and the golden JC monogram, embodying the glamorous soul of the Jimmy Choo universe.
The I Want Choo campaign emphasizes the energy and intensity of the new, sensual fragrance as three friends get ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girls’ night in to remember. Models Madison Headrick, Damaris Goddrie and Yue Han bring the party home, turning their dressing room into their own personal club for dress up, dance moves and laughter between the best of friends.
About Jimmy Choo
Jimmy Choo’s heritage is intrinsically linked to the high octane style of the red carpet with its expertise in designing luxury accessories that command attention combining high fashion aesthetics with timeless elegance. Daring, fun and glamorous – the perfect combination.
Jimmy Choo I Want Choo is available at Dis-Chem, Truworths, Foschini, Clicks and Edgars:
40ml – R1099.00
60ml – R1499.00
100ml – R1899.00
Shop online here.
This post was sponsored by Jimmy Choo Fragrances.