Francis Kurkdjian is no stranger to the world of perfume; in fact, before he started his own fragrance brand, he was a creator behind some of the industry’s most favourite scents. Interestingly, he has lived in cities all over the world. His journey began in Paris, when he made the capital his adopted home after finishing school in his native suburb. Next, he lived and worked in New York for almost five years, followed by other metropolises such as Sydney, Tokyo, Seoul, Shanghai, New Delhi, Mumbai, Manila, Kuala Lumpur, Moscow, London, Berlin, Buenos Aires, Los Angeles and Houston.
While all these cities are historically and culturally unique, they also had a lot in common for Kurkdjian – a magnetic effect that sweeps you up and make you feel that anything is possible.
“There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance that I named 724, for 24 hours of scented living, seven days a week.” – Francis Kurkdjian
724 was born from an ambition to capture the scent of a city, to extract its very essence and to feel the energy it releases. This luminous, vibrant and addictive eau de parfum invites you to live in harmony with the city.
Inside 724 Eau de Parfum
It’s safe to say that 724 offers fragrance lovers something completely unique thanks to its abstract olfactory theme.
“724 is a soothing eau de parfum with a vibrant yet enveloping urban spirit. It brings a sensation of comfort and protection, like that of cleanliness that I crave when I’m wandering around in the city.” – Francis Kurkdjian
The top notes offer the sensation of clean, energizing freshness like the one that emanates from New York laundries at the break of day, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. The base notes offer an enveloping, comforting sensation thanks to a sandalwood-white musk accord.
This musky-floral new fragrance is unisex, and is sure to be loved by both men and women all over the world.
Urban landscapes and their surrounding architecture influenced the graphic aesthetic of 724 eau de parfum. A unique blue shade, named “urban blue” by the perfumer, subtly blends the cement grey hue of buildings with the blue of denim jeans, the ultimate universal garment and symbol of modern living. Francis Kurkdjian is attentive to all aspects of his fragrances, including packaging, which helps bring his scented stories to life. Elegance and relevance are clearly stated in what may appear to be mere details.
What our editor says:
“It’s not often that I’m presented with a fragrance that’s totally unlike anything else I’ve ever experienced. This is one of those rare occasions. 724 does not smell like any other perfume I’ve tried. Upon the first spritz it is immediately clean, reminding me of freshly-washed cotton sheets. Before long the beautiful-yet-subtle floral notes come to the fore before the warmth of a sandalwood-white musk accord is revealed at the base. This fragrance is clean, it’s modern and it’s fresh. It’s neither overtly masculine nor feminine, and is suitable for everyone. I love the classic simplicity of the bottle design and find the quality of this scent unrivalled – much like Francis Kurkdjian’s other fragrances. If you’re already a fan of the brand, this is the perfect new addition to your collection. If you’re unfamiliar, this is a great introductory fragrance. I can see myself wearing it all summer long.”
– Anien, Editor
Maison Francis Kurkdjian 724 Eau de Parfum is available exclusively from Skins Cosmetics at R3975 for 70ml.