MCM unveils CRUSH Eau de Parfum: The feminine scent dedicated to free spirited women

Unleash Your Inner Rebel with MCM CRUSH Eau de Parfum

Are you ready to embark on a fragrant journey of fearless rebellion and unstoppable allure? Say hello to MCM CRUSH, the latest masterpiece from the iconic German luxury fashion house. Crafted for the daring rulebreakers and trendsetting trailblazers, this empowering scent is your ticket to a world where playful energy meets timeless bonds.

Sabine Brunner, the visionary President of MCM, proudly presents this captivating fragrance as a tribute to independent minds everywhere. Drawing inspiration from the success of their previous Eau de Parfum and ONYX, MCM CRUSH is a celebration of free-spirited women who fearlessly chase adventure, friendship, and love. Get ready to create unforgettable memories with every spritz!

At the heart of MCM CRUSH lies the strength of female friendships, capturing the magnetic energy that arises when women uplift and support each other. This floral fruity scent ignites your senses with an exhilarating blend of apricot nectar and frozen fruits, tantalizing your taste for excitement from the very first sniff.

But the magic doesn’t stop there. Dive deeper into the heart of MCM CRUSH and discover a bouquet of hand-picked Rose de Mai, Magnolia, and White Peony, enveloping you in a sweet and sensuous embrace. And as the scent settles, let the signature blend of Cedarwood, Ambrette, and Cashmere Wood anchor you in a world of sophistication and allure that’s impossible to resist.

Principal Perfumer Frank Voelkl of Firmenich, the genius behind MCM CRUSH, describes his creation as a symphony of contrasts—hot and cold ingredients harmonizing to create a fragrance that feels both familiar and refreshingly unexpected. It’s a comforting transparency that beckons you to explore every facet of its complexity.

Top Notes: Frozen Pear, Pink Pepper SFE, Black Currant, Apricot Nectar
Middle Notes: Magnolia, Rose De Mai Absolute, White Peony Infusion
Base Notes: Upcycled Cedarwood Virginia Naturals Together™, Ambrette, Cashmere Wood

But that’s not all—MCM CRUSH is more than just a fragrance; it’s a commitment to sustainability and ethical craftsmanship. With over 66% biodegradable ingredients and 83% crafted using green chemistry principles, this vegan and cruelty-free formula is as kind to the planet as it is to your senses. Plus, over 85% of its sustainably sourced Naturals Together™ ingredients give back to communities worldwide, making every spritz a force for good.

And let’s talk about that bottle—inspired by the iconic MCM backpack, it’s a work of art in itself. Now available in a daring pink tone with rose gold hardware, it’s the perfect embodiment of the spirited energy captured within the scent. Display it proudly on your vanity or toss it in your bag for a touch of rebellion wherever you go.

So, are you ready to make a statement? Join the ranks of fearless rebels and empower your senses with MCM CRUSH Eau de Parfum. Let the adventure begin! #MCMCrush #MCMWorldwide

MCM CRUSH Eau de Parfum is available from R1299, at Dis-Chem, Foschini, Truworths, Superbalist and Takealot.

Shop MCM CRUSH online here.

This post was sponsored by MCM Fragrances.