On 20 November, New Balance officially opened its doors at Somerset Mall in Cape Town, Western Cape. This location introduces our latest UCC retail concept, designed to place people at the heart of the experience. With central seating gestures and a layout that invites connection, the store encourages customers to gather, share inspiration, and explore their authentic style.
Each store we open is more than a retail space, it’s a statement of our commitment to growth, innovation, and delivering world-class experiences. This launch marks a significant milestone for New Balance South Africa, bringing our fleet to 16 stores, the most we’ve ever had!
Located in the newly expanded wing of Somerset Mall, the store showcases the updated UCC concept and stands out as one of our most visually compelling environments to date.
Key features:
- Curated product assortments for elite athletes and lifestyle consumers.
- Visual storytelling that celebrates the makers, origins, and culture behind our products.
- A fusion of sport and culture, where performance meets street style.
- Dedicated MADE in USA section honouring craftsmanship and heritage.
2025 Highlights & what’s ahead:
- 3 new stores opened, adding 650 sqm of retail space
- 25% increase in retail investment
- 4+ store openings planned for 2026
For more information or to find a store near you, visit newbalance.co.za.
