For over three decades, Nicci has helped define modern femininity through bold fashion, timeless design and a deep connection with women who express their individuality through style. With 20 retail stores in South Africa, as well as a popular online store, Nicci has kept pace with shifting style trends, but has also navigated the challenges of a dynamic retail environment.
Now, the brand takes its next step in this journey, from clothing that empowers to a fragrance that embodies it. Nicci has officially launched its first-ever fragrance, called Nicci Signature.
A scent born in the heart of Parfex, France
For Nicci, creating a fragrance wasn’t just a natural progression; it was a deeply intentional one. Fashion has always been a way for women to express who they are, and now their scent will define how they are remembered.
Nicci Signature was envisioned as the invisible accessory that completes every look. It’s a sensory expression of the Nicci lifestyle that lingers long after she’s left the room.
“Every Nicci piece tells a story of confidence, individuality, and strength,” says Niki Breger, co-founder of Nicci. “We wanted to capture that same spirit in a bottle, a scent that feels like Nicci, that celebrates the spirit of the women who wear our brand.”
This dream took the team on an extraordinarily creative journey, travelling through scent labs, testing countless samples, and exploring fragrance houses across multiple continents. The goal: to create a perfume that felt authentically Nicci.
The essence of Nicci Signature
At its heart, Nicci Signature is more than a fragrance; it’s an attitude. It embodies the woman who walks with quiet confidence, whose presence is felt before she speaks and remembered long after she’s gone
Each note of Nicci Signature tells a part of her story:
- Cherry blossom and violet, delicate but never fragile, offer a soft opening that draws you in.
- Rose, jasmine, and tuberose bloom with intention and poise.
- Solar notes add unexpected warmth, like sunlight meeting skin.
- Clove introduces a touch of mystery, a whisper of quiet rebellion.
- Vetiver grounds the fragrance, smoky, earthy, unforgettable.
- A reminder that softness and strength can coexist, Nicci Signature captures the duality of modern femininity, tender yet powerful, graceful yet grounded.
More than a scent, it’s a statement
The launch of Nicci Signature marks a defining milestone for Nicci Boutiques, expanding from fashion to fragrance, from fabric to feeling. It represents an evolution of the brand’s legacy: continuing to empower women through design, now translated into scent.
“This fragrance is an extension of our world,” explains Niki. “Our customers have always connected with how our clothes make them feel confident, seen, and inspired. Nicci Signature captures that emotion in a new way. It’s not just something you wear; it’s something you become.”
Our thoughts on the fragrance
“For me, Nicci has always epitomised South African glamour. I remember seeing the boutiques in Cape Town malls as a young girl, and I always stopped to look at the beautiful window displays. Today, Nicci has evolved to stay abreast of the trends, yet the brand’s signature look and feel is still recognisable.
When Nicci Signature first landed on my desk, I wasn’t sure what to expect. I knew it would stay true to the Nicci brand, which for me means quality, individuality and femininity, but I had no idea how that would be interpreted in a fragrance.
When I first opened the parcel I was blown away by the packaging. Pink and black are two of the first colours that come to mind when I think of Nicci, so I was thrilled to see the bright pink inner encased in a sleek black box, which also showcases a subtle leopard print.
The fragrance bottle features Nicci’s well-known brand logo in silver, and the bottle has the loveliest, soft pink colour with subtle leopard print shining through the back.
But the most important part, of course, is the scent. I knew I was going to love this scent from the moment I first spritzed it. In the beginning, the fragrance is quite sweet, but before long, its beautiful floral composition comes to the fore. I absolutely love the combination of jasmine, rose and tuberose!
The dry down reveals warmer, slightly smoky notes and the fragrance settles beautifully as it ages on the skin. It also lasts really long, and I don’t feel the need to reapply throughout the day.
For me, this fragrance is feminine, uplifting, inspiring and bold. I can imagine it being versatile year-round, but the floral heart notes make it particularly special in the summer months. I’ve really enjoyed wearing it, and it’s a welcome addition to my collection.” Anien – Editor
Nicci Signature is available online here and in Nicci Boutiques throughout SA.
