Own the night with Jimmy Choo I Want Choo and I Want Choo Forever

Own the night with Jimmy Choo I Want Choo and I Want Choo Forever 1

Whether you’re heading to a stylish party or getting ready for date night, when it comes to creating a captivating after-hours look, consider the following your fail-safe formula: Sky high heels, check. A chic outfit that comes alive on the dance floor, check. And the finishing touch? A spritz of Jimmy Choo’s I Want Choo or I Want Choo Forever Eau de Parfum, two unforgettable fragrances that capture the playful spirit of the storied accessories house.

In short, this dynamic duo is guaranteed to become the backdrop to your most memorable evenings.

Own the night with Jimmy Choo I Want Choo and I Want Choo Forever 2

Jimmy Choo I Want Choo was released in 2021 and quickly became a favourite among Jimmy Choo fans. An ode to the playful spirit and confident glamour that epitomizes the Jimmy Choo woman, I Want Choo is daring, fun and glamorous – the perfect combination.

In 2022 we celebrated the launch of Jimmy Choo I Want Choo Forever, a reimagined version of the original I Want Choo that taps into the bold, glamorous world of Jimmy Choo like never before.

Own the night with Jimmy Choo I Want Choo and I Want Choo Forever 3

Jimmy Choo I Want Choo
Built around the fascinating, almost hypnotic, red spider lily, I Want Choo Eau de Parfum is a deep yet uplifting oriental floral scent combining soft vanilla notes with the sensual vibes of jasmine sambac. A burst of fruity notes combines the sparkling citrus of mandarin juice and contrasting smooth, velvety peach. The bottle is a true object of desire. A gold spray cap with hammered jewelled effect and the signature JC emblem is underlined by the soft and elegant peach tint of the fragrance.

The scent opens with excitement and anticipation: a sparkling, citrus top note of mandarin juice contrasts with the suave velvety peach nuances. At the heart red spider lily, a fascinating, almost hypnotic flower, comes to the fore. It’s carnal and solar vanilla-like notes blend in with the sensual vibes of jasmine sambac to reveal a determined and daring allure.

The fragrance dries down with base notes of vanilla and benzoin, a duo of rich intense scents, which anchor the fragrance in a deep, yet joyful way, leaving an intense vapour trail behind.    

I Want Choo is available from leading retailers:
100ml – R1999
60ml – R1549
40ml – R1099

Shop online here.

Own the night with Jimmy Choo I Want Choo and I Want Choo Forever 4

Jimmy Choo I Want Choo Forever
The elegant black degrade lacquer bottle takes inspiration from the boldness of the scent, with a sculptural shape – an ode to the female form – that makes it a stunning addition to any woman’s bathroom shelf. The striking gold monogram, a design signature of the brand, and the hammered-effect cap, both echo not only the superb craftsmanship Jimmy Choo is beloved for but also the vibrant modernity that is at the heart of the brand.  

This sophistication and fun is perfectly captured in the I Want Choo Forever campaign. Seen against a luminous black and gold city skyline, three models dressed in spectacular, shimmering party dresses share a moment of fun ahead of what is sure to be an exciting evening.

This celebratory energy is inherent to the particular blend of ingredients that make I Want Choo Forever so intoxicating. Powerful rose has been amalgamated with a spicy pink peppercorn and bitter almond oil to denote attraction and boldness. The heart is an potent black cherry liquor, seductive jasmine sambac and a warm feminine vetiver. The final twist? Earthy moss, vanilla and tonka bean which combine to make this delicious scent truly addictive. This results in a sensuous symphony of chypre, amber and gourmand; leaving a mysterious trail that endures all night.

I Want Choo Forever is available from leading retailers:
100ml – R1999
60ml – R1549
40ml – R1099

Shop online here.

This post was sponsored by Jimmy Choo Fragrances.

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