In this new segment, we turn the spotlight on products that we believe, steal the show. If it’s our product of the week, consider it amazing!
What they say:
Born to voice the Maison’s values of diversity and individuality, Voce Viva fragrance comes alive in a dialogue between Lady Gaga and Pierpaolo Piccioli. Composed of colour, couture and coolness, this essence let each woman radiate with the energy of fulfilment and confidence.
“Lady Gaga has always spoken up for celebrating differences and creating a world where everyone has a voice,” Valentino Beauty stated. “Her deep respect for everyone’s individuality and for each to own their place in our world speaks to Valentino Beauty’s ethos to make every day a self-celebration.”
“Voce Viva to me is a truly immersive event, a sublime evocation that involves the body as well as the mind, liberating instead of covering the skin with a tactile gesture,” commented Valentino Creative Director Pierpaolo Piccoli.
The sleek glass bottle inspired by a couture silhouette is topped with a cap enriched by iconic Rockstud details. Illuminating its distinctive character, a V of light shines through the golden-hued scent.
The new floral woody fragrance was created by Perfumers Honorine Blanc and Amandine Clerc Marie. The olfactory structure was based on Valentino Creative Director Pierpaolo Piccoli’s three codes: Colour, Cool and Couture. Colour is represented by Calabrian Bergamot top notes which has been infused with hints of juicy mandarin and spicy ginger. Cool is embodied by the woody and mineral facets of the scent’s crystal moss, milky sandalwood and Madagascan vanilla base notes. Couture is expressed through a bouquet of sunny orange blossom, golden gardenia, and morning jasmine grandiflorum heart notes.
What we say:
This fragrance is about expression and celebrating individuality, and to me, this really comes through in the scent. The top notes burst with energy: bergamot, mandarin and ginger are fresh and uplifting. These notes have such an energizing effect: the scent makes you feel ready for a new day and new challenges. As the scent settles, the floral heart notes bring a warm, sunny element and a stronger femininity to the fore. Finally, the woody base notes soften the scent and add a creamy touch.
I love the way that the fresh, floral and woody notes come together to create a truly unique scent. When I test a new fragrance I often try to think whether I’ve smelled it before, and I’m known for drawing comparisons between new fragrances and old favourites. With this scent, I couldn’t do that, because I haven’t quite come across any other fragrance like this before. I love how it changes as it settles on the skin and that despite the changes each set of notes bring, its confidence and dynamism carries through.
I love what the scent stands for, and I love that Valentino has chosen Lady Gaga to represent it. She is, after all, the personification of self-expression and acceptance. And let’s not forget the packaging… this eye-catching bottle holds the perfect balance between being edgy and classic. What a stunner!
– Anien, Editor
Valentino Voce Viva is available at select Edgars and Truworths stores: R1300 for 30ml, R1650 for 50ml and R2500 for 100ml. Available mid-May 2021.