What we say:
When the dress code to a fragrance launch is ‘Little Black Dress’ it’s pretty obvious that the fragrance will have something to do with a little black dress. But the Guerlain team outdid themselves this time round. From the super-secret, grand unveiling of their fragrance from under a black sheet to the pop-up menus, placemats and even scrumptious sugary sweet cupcakes!
Yes, Guerlain have relaunched their 2009 limited edition and exclusive La Petite Robe Noire fragrance by their in-house perfumer Thierry Wasser.
La Petite Robe Noire is cheeky, flirty and oh so sexy – like ever woman’s little black dress should be. It smells divine enough to eat, and here’s why… The top notes open with black cherry and an exquisite blend of almond, berries and bergamont. Rose then blooms into the heart notes – Bulgarian rose essence and Turkish rose absolute. The deliciously sweet yet smoky base notes of liquorice, black tea, anise and smoked lapsang leaves round out at La Petite Robe Noire. Yum!
For the reinvention of the fragrance, Guerlain shied away from celebrities and instead focused on the fragrance itself and the concept of the little black dress. A new character was brought to life by the renowned illustrating duo, Olivier Kuntzel and Florence Deygas.
Of this new character Guerlain says: ‘The sleek figure of a mischievous, endearing and refined Parisian woman moving through a unique showcase on the borders of fragrance and fashion. Hand-sewn and tailor-made to capture all the personality of La Petite Robe Noire.’
This character is fully captured in the very cute TV spot below:
Megan
23 comments
Melinda Petersen
The fragrance to me starts off very sweet and cotton candy like – something I do not like. It develops into a fruity floral on my skin then turns into the sickly sweet concoction it started out.
I don’t get any iris from this fragrance. I appreciate the middle notes and they way it smells, but in true honestly I don’t think this fragrance does any justice to the LBD – which in my mind is timeless and chic
Jabulani Hansen
nice container, the scent is worth every cent
Nicole Merwitz
After reading tons of reviews I went out and splurged on a bottle of the new Guerlain fragrance. I am in love..
The packaging is absolutely beautiful and the fragrance is delicious. In my opinion, the very first thing you can smell is cola and all things heavenly with a dry down of a stunning soft rose. I get tons of compliments whenever I wear this. It last all day. Worth every scent :)
paulina selamolela
Gosh i love the bottle, think the fragrance will be light and divine, can’t wait for beauty to run us a competition on this one.
angie joubert
Gosh i love everything about it, can’t wait to test it, and i really hope the smell is nice because if it is i will treat myself and get one for sure.
wyona landman
Love the song, love the video, and i want it, gonna put this on my MHL must have list, i think the fragrance will have a feminine but very light and sexy smell.
Tanya Desai
Fabulous fragrance
Chantelle Thompson
I smelled this when I was overseas and it is amazing. What I like about this is that you spray in the morning and when you get home in the evening the smell is still there. I love when a fragrance lasts
Samantha February
The packaging is very feminine and eye catching. Makes you want to go out and buy it! I would definitely try this.
zu lim
Love the look of the bottle
Love the pink tone
Makes me want to purchase.
I hope the scent is not dissapointing