What we say:
When the dress code to a fragrance launch is ‘Little Black Dress’ it’s pretty obvious that the fragrance will have something to do with a little black dress. But the Guerlain team outdid themselves this time round. From the super-secret, grand unveiling of their fragrance from under a black sheet to the pop-up menus, placemats and even scrumptious sugary sweet cupcakes!
Yes, Guerlain have relaunched their 2009 limited edition and exclusive La Petite Robe Noire fragrance by their in-house perfumer Thierry Wasser.
La Petite Robe Noire is cheeky, flirty and oh so sexy – like ever woman’s little black dress should be. It smells divine enough to eat, and here’s why… The top notes open with black cherry and an exquisite blend of almond, berries and bergamont. Rose then blooms into the heart notes – Bulgarian rose essence and Turkish rose absolute. The deliciously sweet yet smoky base notes of liquorice, black tea, anise and smoked lapsang leaves round out at La Petite Robe Noire. Yum!
For the reinvention of the fragrance, Guerlain shied away from celebrities and instead focused on the fragrance itself and the concept of the little black dress. A new character was brought to life by the renowned illustrating duo, Olivier Kuntzel and Florence Deygas.
Of this new character Guerlain says: ‘The sleek figure of a mischievous, endearing and refined Parisian woman moving through a unique showcase on the borders of fragrance and fashion. Hand-sewn and tailor-made to capture all the personality of La Petite Robe Noire.’
This character is fully captured in the very cute TV spot below:
Megan
23 Responses
Such a cute commercial,”la vie est magnifique Avec Guerlain”
Guerlain so magical,free spirited,charming,seductive..
This fragrance has notes of roses,you feel as if you are blooming into a Princess.
The little Black dress is so cute and Flirty, any woman will love to wear this fragrance from Guerlain.
Hi Ayesh, we agree that packaging and marketing play a role in the pricing of fragrances, but please remember that there is no comparison to the original when buying perfume. Authentic fragrances last longer and contain ingredients of a better (and usually safer) quality. Plus, when purchasing fake or imitation products, we contribute to the global issue of pirate product production, so best to stick to the real thing from your local department store :)
I really like the way they have marketed and launched this product. The cupcakes are so cute! The bottle is also very flirty. However, you’re ultimately paying for what’s inside. Don’t forget you can go to Fragrance Boutique and find pretty much any scent you’re looking for at the fraction of the price. When you buy from them, it becomes obvious just how much that pretty bottle is costing you. Be wise, peeps! FB all the way. :D
This trendy fragrance is reminiscent of youth and with a hint of freshness. Love the beautiful bottle and how this parfum lingers on your skin!
Pure sophistication! Loving it.
A fragrance to die for – when my ladyfriend wear this I just can’t get enough ot the scent and individuality it projects. Go on ladies – you won’t regret !! Classy bottle as well ….
This is such an amazing perfume! Just adore the bottle! Love:)
The fragrance to me starts off very sweet and cotton candy like – something I do not like. It develops into a fruity floral on my skin then turns into the sickly sweet concoction it started out.
I don’t get any iris from this fragrance. I appreciate the middle notes and they way it smells, but in true honestly I don’t think this fragrance does any justice to the LBD – which in my mind is timeless and chic
nice container, the scent is worth every cent
After reading tons of reviews I went out and splurged on a bottle of the new Guerlain fragrance. I am in love..
The packaging is absolutely beautiful and the fragrance is delicious. In my opinion, the very first thing you can smell is cola and all things heavenly with a dry down of a stunning soft rose. I get tons of compliments whenever I wear this. It last all day. Worth every scent :)