For over 150 years, Boucheron has been dazzling the world with their extraordinary jewellery creations. As the first jeweller to set up shop on Place Vendôme, the House of Boucheron became a part of legend from the day it was born in 1858. From its special order book to its iconic “Quatre” ring, the French jeweller has always had but one goal: to pay homage to femininity, elegance and modernity.
Boucheron has always been different to their competitors. With their unique, bespoke designs, nothing was ever too beautiful or too costly – if it could be imagined, it could be created. From a 159-carat sapphire to incredible coloured diamonds, a myriad of extravagant creations came to life in the workshops. By paying little attention to protocol or social rank, the jeweller displayed an avant-garde tolerance that attracted women who had freed themselves from convention. This openness is still part of the jeweler’s genetic code.
Sensuality is the keyword
As jewellers who work with colour, the artisans of the Boucheron workshops never forget their basic canvas: skin. Its softness. Its glow. Its texture. From the largest carats to the smallest items, each jewel clings to the skin, follows the body’s curves and undulates with a natural movement. Draped and woven gold, brought to life: even the most intricate pieces take flight when they are worn.
Boucheron, a legendary perfume
In 1988, more than 100 years after the brand was created, Boucheron entered the world of perfume. Inspired by the special order archives of their clients, the workshops created a bottle cut like a jewel. In times past, they were often requested to produce decorated boxes to capture the essence of made-to-measure perfumes. In 1988, they received a new challenge: design an olfactory jewelry set. The ring shape was a natural choice, an imaginary ring in rock crystal decorated with gold gadroons and a blue sapphire cabochon. This bottle was such a success that clients streamed Place Vendôme to offer themselves the jewellery version of the bottle. It did not yet exist but would be launched soon afterward to satisfy their wish. This first perfume was nicknamed the “ring bottle.”
Since 1988, Boucheron has delighted customers with a range of beautiful and opulent fragrances for men and women. While the newer scents take centre stage, the classic fragrances that the brand first released will always hold a special place in the Boucheron enthusiast’s heart.
And now, South African fragrance fanatics can finally access some of the original Boucheron fragrances. Three of Boucheron’s classic fragrances are now newly available at Dis-Chem:
Boucheron Femme Eau de Parfum
This fragrance is a tribute to mystery, seduction and sensuality, it distils brilliance on naked skin and reveals an elegance that is as rare as a set of jewels designed for their wearer alone. It’s a classic and timeless fragrance, giving off an irresistibly carnal and luminous intensity. Fragrance notes include bergamot, mandarin, jasmine, ylang ylang, amber and vanilla.
Boucheron Pour Homme Eau de Toilette
An elegant and delicate fragrance that embodies a timeless and universal appeal: The first fresh citrus notes give way to a fern accord before settling into subtly, woody notes. A citrus aromatic fragrance, its notes include bergamot, verbena, coriander, basil, patchouli and sandalwood.
Boucheron Singulier Pour Homme Eau de Parfum
Boucheron Singulier was created around cedar, which adds structure to the composition and reveals its olfactory complexity in conjunction with an accord of citrus fruits and juniper berries accentuated by a trio of lavender, clary sage and geranium.
These classic scents are the perfect festive gift for a loved one or treat for yourself.
Shop these classic scents at the following Dis-Chem stores:
Athol Oaklands | Canal Walk | Centurion Mall | Clearwater Mall | Diamond Pavilion | Eastgate | Fourways Mall | Hemmingways | I’langa Mall | Irene Link | Kathu Village Mall | Linksfield Neighbourhood | Menlyn Mall | Nicolway | Rosebank | Sandton City | Somerset Mall | Strubensvalley | Woodlands Boulevard
This post was sponsored by Boucheron Fragrances.
