Being a lover of anything bright and beautiful, I tried New Pillar Red. Its a wash out hair dye for those who aren’t so brave to go permanent. The lighter the hair definitely the brighter the colour. Loved the new bright red look, hair felt smooth and looked shiny and healthy, but unfortunately it didn’t last very long after two washes most of the colour had washed out. Leaving me with pinkish hair which after two weeks is finally washed out completely. This the only down fall. But the actual look I got many compliments. Would be better if permanent