FLORAL STREET is an award winning, British brand launched in November 2017 by founder Michelle Feeney, a game-changer in global beauty, whose vision was to create luxury scents that are accessible and sustainable.
“When I founded this brand, I wanted to challenge myself and the beauty industry to do things differently. I want to help consumers become connoisseurs of fragrance in a fun, accessible but also responsible way. So, our fragrances are vegan, our ingredients are responsibly sourced and our packaging is recyclable, reusable, compostable and now refillable – it’s the complete package. This is the future of beauty.” Michelle Feeney, FLORAL STREET Founder.
All our fragrances are vegan and cruelty-free, certified by PETA (People for the Ethical Treatment of Animals) and we’re passionate about continuously looking for the most planet-friendly solutions in beauty. We chose our fragrance house partner, Robertet, because they are a world leader in sustainable, natural raw materials. They ensure all are traceable to source and they only use the highest quality, sustainable natural ingredients.
We are leading the way in sustainable scent with our ground-breaking, biodegradable wood pulp fragrance carton. This is the responsible alternative to the traditional plastic boxes or foam inserts that usually encase perfumes. Our ‘minute made’ carton goes from wet pulp to finished box in under 60 seconds, so less energy is used. Wastewater is cleaned and recycled, and waste pulp is composted on local British farms.
Our eco hero cartons can also be repurposed to house keepsakes or as they are compostable, you can even grow seeds in them! We use vegetable and soy-based inks, and our printing plates are laser-etched – no chemicals are used and they are later recycled. We don’t stop there. Instead of cellophane, our fragrance packaging features reusable, brightly coloured bands. Our scented candles are presented in glass pots which are widely recyclable, but why not reuse them! Our entire bath and body range is housed in sleek tubes made from sugar cane bioplastic which is recyclable and sustainably sourced. We have an accreditation to confirm this comes from a biproduct of the food industry, so it’s not specifically grown just for beauty purposes.
We believe that reusing and repurposing is even better than recycling and wherever possible, we try to meet the highest environmental and social responsibility standards across our brand.
“We care about the impact on the planet but more still needs to be done to raise awareness of the harm that excessive beauty packaging has. At FLORAL STREET, we have core values of environmental consideration and sustainability and we are a company that considers every launch,” says Michelle Feeney.
One lucky reader stands the chance to win a FLORAL STREET Vegan fragrance (valued at R1355.00) and a Discovery Set (valued at R320.00)!
To enter, complete the form below.
This competition is open to SA residents only and closes at 17:00 on 31 August 2022. Only one entry per participant will be taken into account for the prize draw. By entering the competition, you agree to sign up to our weekly newsletter. The winners will be drawn from all the correct entrants and notified via email. This prize cannot be exchanged for cash. BeautySouthAfrica.com’s decision is final and no correspondence will be entered into. We will not share your information with any third parties. If winners do not respond to email notification within three days, another winner will be drawn. BeautySouthAfrica.com will supply all hampers to the delivery company in good order, but will not be held liable for the condition of hampers arriving at the winners’ chosen delivery address. Please allow six to eight weeks for delivery. If you have won a prize on BeautySouthAfrica.com in the last two months, you are ineligible to win this competition.
Read the full terms and conditions of this competition here.