Your summer-ready blonde starts here – Win the PROVOKE Haircare Collection!

Summer is made for sunshine, long days outdoors, and effortless style – but for blondes, it’s also the season when colour needs extra care. UV rays, chlorine, and heat can leave hair dry, dull, and brassy, making your blonde lose its brilliance. That’s why PROVOKE has created the perfect regime to keep your hair strong, healthy, and beautifully toned all summer long.

Powered by violet and blonde pigment technology, PROVOKE products are expertly designed to neutralise unwanted yellow and orange tones, while delivering deep hydration and repair. The result? Hair that not only looks fresh-from-the-salon but also feels soft, nourished, and full of shine.

This summer, build your Perfect Purple Toning Regime with PROVOKE’s essential collection:

Brighten + Repair Shampoo – This dual-action shampoo gently cleanses while infusing hair with violet pigments to banish brassiness. At the same time, its repairing formula strengthens from within, helping to reverse the effects of heat, sun, and styling damage. The result is blonde hair that feels clean, resilient, and revived.

Brighten + Repair Conditioner – Follow up with this nourishing conditioner to lock in hydration and protect your colour. Its blend of violet pigments and restorative ingredients smooths the cuticle, reduces breakage, and leaves blonde hair silky and healthy-looking. Together, the shampoo and conditioner deliver the ultimate foundation for bright, strong, summer-ready strands.

Brighten + Hydrate Mask – Summer blonde thrives on moisture, and this rich, intensive mask delivers it in abundance. Formulated to quench dry, sun-stressed hair, it deeply hydrates while enhancing vibrancy and shine. With each use, hair feels softer, looks more luminous, and gains the resilience it needs to stay beautiful through heat and humidity.

Purple Leave-In Conditioner – The finishing touch to your regime, this lightweight spray combines instant violet tone correction with lasting hydration, toning and UV protection throughout the day. It detangles, smooths, and shields your hair from environmental stress while keeping brassiness at bay. Perfect for pool days, beach trips, or everyday styling, it ensures your blonde stays cool, glossy, and frizz-free.

Together, these four powerhouse products form a complete system that repairs, hydrates, and tones – giving you healthy, vibrant blonde hair that shines all summer long. Free from harsh chemicals, sulfates, and parabens, the PROVOKE collection delivers salon-quality results with formulas that are kind to your hair and scalp.

One lucky reader stands a chance of winning the PROVOKE Blonde Care Collection, valued at R670. With this full regime, you’ll be able to protect your hair, enhance your colour, and enjoy a blonde that feels as good as it looks.

This season, don’t settle for brassy, stressed-out hair. Create the ultimate purple toning regime with PROVOKE, and say hello to blonde that’s bright, healthy, and effortlessly radiant.

Available at Dis-Chem, Clicks and online retailers nationwide.

This giveaway has closed.

Rules
This competition is open to SA residents only and closes at 12:00 on 31 October 2025. Only one entry per participant will be taken into account for the prize draw. By entering the competition, you agree to sign up to our weekly newsletter, and also to have your name published in our list of monthly winners. The winners will be drawn from all the correct entrants and notified via email. This prize cannot be exchanged for cash. BeautySouthAfrica.com’s decision is final and no correspondence will be entered into. We will not share your information with any third parties. If winners do not respond to email notification within three days, another winner will be drawn. BeautySouthAfrica.com will supply all prizes in good order, but will not be held liable for the condition of prizes arriving at the winners’ chosen delivery address. Please allow six to eight weeks for delivery. If you have won a prize on BeautySouthAfrica.com in the last two months, you are ineligible to win this competition.

Read the full terms and conditions of this competition here.