Revlon, a pioneer in the beauty industry, hosted the much anticipated #RevlonLiveBoldly event, where beauty was redefined through the boundless exploration of self-expression with the ColorStay Collection™. The event captured the essence of individuality and showcased what the celebration of beauty can be when you choose to be limitless.
The event, which took place on Thursday, 18 April, was hosted by one of South Africa’s most loved celebrities and actress, Zola Nombona and brought together beauty enthusiasts, makeup artists, influencers, and industry professionals in an immersive experience. The experience was designed to inspire confidence and empower women from all walks of life. Attendees were encouraged to unleash their creativity, experiment with makeup, and embrace their unique style with boldness.
Throughout the event, guests immersed themselves in interactive makeup stations, received personalized guidance from expert beauty consultants, and participated in live demos and workshops exploring innovative techniques and trends. The Color-Matching corner allowed attendees to not only personalize their experience and receive their favourite Revlon ColorStay products but also sample and swatch to discover their perfect shade of foundation, concealer and lipstick, adding that much needed distinct touch to their beauty routines.
The event also featured a vibrant “lip-smacking” photo booth area, where guests captured and shared their favourite poses, fostering a sense of community and connection.
“Revlon is committed to bringing diverse people together to celebrate the beauty of self-expression, and the ColorStay event was a testament to that commitment,” said Heather Goate – Marketing Director for at Revlon Cosmetics. “We were thrilled to see attendees embrace the #RevlonLiveBoldly theme and be open to exploring what our range has to offer.”
To ensure that guests not only left with the best beauty products in hand but were armed with an understanding of Revlon’s vision and unique formulations, the event also featured a panel discussion with product experts and industry leaders.
“At the heart of Revlon’s legacy lies the ColorStay™ Collection. A true game-changer in the world of makeup, ColorStay is more than just a line of cosmetics – it’s a promise of confidence, resilience, and endurance. With its long-lasting formula, ColorStay products defy the odds, standing strong against the trials and tribulations of everyday life. From foundation to lipstick to mascara, each product is meticulously crafted to deliver impeccable results that last from dawn till dusk,”- continued Goate.
Revlon remains committed to championing diversity, creativity, and the beauty of being unapologetically ourselves. For more information about the Revlon ColorStay™ Collection and Revlon’s commitment to empowering individuals through its products, visit www.revlon.co.za.
