With its latest campaign “We Do Skin. You Do You”, Cetaphil, a skincare brand that is dermatologically tested for sensitive skin, is championing the cause of sensitive skin. The campaign leverages the brand’s knowledge and expertise to provide education on a topic that is often overlooked.
Cetaphil is celebrating the 2nd Annual Sensitive Skin Awareness Month globally. Activating under the brand’s newest campaign, “We Do Skin. You Do You.” the global marketing effort will arm consumers with science-backed guidance on how to identify and care for sensitive skin of all kinds. A leading sensitive skin brand, Cetaphil aims to provide education and products, to help improve the overall quality of health and comfort of sensitive skin.
“For over 75 years, Cetaphil has put consumer needs first and continues to serve the millions of people that depend on the brand for sensitive skin solutions,” says Jenny Wright, Managing Director at Galderma Laboratories. “At Cetaphil, we believe that everyone deserves healthy skin, which is why we [Cetaphil] are proud to support Sensitive Skin Awareness month. Cetaphil is committed to educating and empowering individuals to understand and manage their sensitive skin concerns through gentle, science-backed skincare solutions”.
Throughout the month, Cetaphil will focus on four themes: Science of Sensitive Skin, Protecting Every Type of Sensitive, Caring for All Skin, and What Can Be Done with Sensitive Skin.
Be sure to follow @cetaphil_southafrica on Instagram and @cetaphilSA on Facebook for Sensitive Skin Awareness Month content, advice, and make sure to check out #SSAM2023 on social.
ABOUT CETAPHIL®
Seventy-five years ago, a leading pharmacist created the first Cetaphil product – a gentle, yet powerful formula that would clean without stripping and moisturize without clogging. Today, Cetaphil is dermatologist-recommended for sensitive skin and is recognized around the world. With the help of leading skincare experts, Cetaphil continues to develop innovative skincare technologies for sensitive skin that help restore, protect and maintain skin’s health every day. For more information, visit Cetaphil.
ABOUT GALDERMA
Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermo-Cosmetics and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we’re in shapes our lives, we are advancing dermatology for every skin story. For more information, visit Galderma South Africa.
This post was sponsored by Cetaphil.
