Is there a relationship between a woman’s age and what type of perfume she likes?
Mark Knitowski: What I have seen is fruity floral fragrances seem to resonate more with younger women (say 18 to 25), and for woman over 40, it seems to be more about stronger floral scents or creamy, woody scents. It is very personal, and fragrance is connective to how you feel about yourself and what you want to project.
These days, I wonder if women are flattered when they receive a classic perfume, like Chanel No. 5, or do they think it’s unoriginal?
Mark Knitowski: It depends how you define ‘a classic’. It is getting harder and harder. A classic used to be something that was around and a top seller for 15 years. Now, with all the new launches, some fragrances that consistently do well for five-plus years are considered classics. But the classics are classics for a reason. Many have created an emotional tie with the women who wear them. They were launched at a time when there wasn’t over 50 fragrances launched in a year. Due to the vast array of scents that are launching every year (over 1 000), there is far less loyalty to a specific scent.
For example, our Dream Angel Heavenly launched in 1999 and has been the No. 1 scent in the U.S. since 2005. We have women who just can’t live without that fragrance.
I think it is about the person and where they are in their life. What they like to do (travel, exercise, etc.) defines the best fragrance for them. As stated, if you know her, you will know what to get her. If a classic scent works for her taste it certainly doesn’t hurt.
What is the most common mistakes men make when purchasing perfume for that special someone in their life?
Mark Knitowski: Not listening or asking what she likes and why. Don’t buy a fragrance because you like the way it smells on someone else – that is a huge mistake. It more than likely will not smell the same on her, and it will make you think of the person who you smelled it on.
This is not good. It should be (and is) all about her! Nobody is a mind reader, so the more you know that special someone the more you will know what will resonate and connect with them, and you will make the right choice.
And may be suggest listening out for what she is dropping hints about! And good luck. Although, as Mark Knitowski says, we are sure she will love it simply because you thought of her.
This article originally appeared in Ask Men