Innovation, trends, networking, unique content: These are the elements that make Cosmoprof an unmissable appointment for professionals in the beauty industry.
In its 55th edition, Cosmoprof Worldwide Bologna, the world-leading event for companies and professionals in the cosmetic industry continues to be a unique kaleidoscope worldwide, revealing how the sector is transforming.
The fair will take place from Thursday, March 21, to Sunday, March 24, with the simultaneous opening of all salons on Thursday, March 21. Cosmopack, dedicated to the supply chain, and Cosmo Perfumery & Cosmetics, the salon hosting companies and retail operators in the Perfumery and Cosmetics sector, will be open for three days until Saturday, March 23. The professional channel of Cosmo Hair, Nail & Beauty Salon will open on Thursday, March 21, optimizing networking activities and trade exchanges with professionals from other sectors, and will close on Sunday, March 24. The new format reflects the growing combination of distribution channels and has quickly gained approval from companies and operators worldwide. The exhibition space sales campaign has been highly successful, with companies from 61 countries already confirmed.
WHAT IS COSMOPROF WORLDWIDE BOLOGNA?
Cosmoprof Worldwide Bologna is the most significant event in the international Cosmoprof platform, which, with its events in Hong Kong, Mumbai, Las Vegas, Bangkok, and, from 2024, in Miami and Riyadh, provides unique international business opportunities.
In March, Bologna will once again be the meeting point for over 250,000 professionals from nearly 160 countries. The excellence of the business services offered and the simultaneous presence of key players in all sectors of the industry make a visit to Cosmoprof a unique and unparalleled global experience. The numerous events organized during the exhibition days reflect the enthusiasm among industry professionals and the desire to interact and forge new synergies. The event’s communicative power ensures unparalleled visibility for participating companies and partners, with an average of over 2 million website visits and more than 4 million impressions on social channels for each edition, along with the presence of 1,300 journalists and influencers from around the world.
WHY ATTEND THE EXHIBITION?
Cosmoprof Worldwide Bologna is much more than a simple fair dedicated to beauty. For companies and professionals from all over the world, Cosmoprof means 365-day networking with an international community of over 500,000 stakeholders from more than 190 countries, developing new synergies. It means taking advantage of exclusive previews of new trends and innovations, personalized educational content, and tailor-made matchmaking tools for every business need. And finally, thanks to the presence of the leading decision makers and business experts of the most renowned brands and retailers, Cosmoprof means new opportunities and international partnerships for small and medium brands.
New projects are being evaluated for the next edition of Cosmoprof Worldwide Bologna with particular attention to emerging markets, and Africa will be a focus area next March among all stakeholders gathering in Italy. The cosmetics and beauty market is growing steadily in Africa, following the great trends of demographic growth, urbanization, and the increase in incomes of the middle class. These conditions facilitate the interest of international top players on accessing the African cosmetic market.
Year after year, Cosmoprof has established important connections in the African continent, and the event has gradually become a destination for top players from major retailers. Last year, key retailers visited the show, such as Supercosmetic (Kenya), Alsitype Pharma Technologies (Republic of South Africa), Wellness Warehouse (Republic of South Africa), African Sales Company (Republic of South Africa), Alfarag Trading PLC (Ethiopia), SUNPAC (PTY) LTD (Republic of South Africa), The Foschini Group (Republic of South Africa), Twincare International (Republic of South Africa), Woolworths (Pty) Ltd (Republic of South Africa).
The exhibition is becoming a strategic visibility opportunity for African brands and companies, too, which can take advantage of networking with international retailers and trend scouters and find new opportunities for exporting their brands outside continental boundaries. For the 2024 edition, Cecosa (Cosmetic Export Council of South Africa) will organize an area dedicated to South African medium and small brands.
Cosmoprof Worldwide Bologna 2024 is really a must-attend event for African brands and players. For the March edition it is already possible to require entry passes. Entering the official website of the show, www.cosmoprof.com, it is also possible to access to a tailor- made consultancy service: the Cosmoprof team can help players connect with the best potential peers thanks to their market knowledge.
And for those who cannot travel to Italy? No panic: the show will provide astonishing previews of future trends, innovative collections, high-tech solutions and new sustainable processes for all beauty addicts.
For information and updates, visit the website www.cosmoprof.com, register to continue receiving the latest news, and follow the event’s social media channels!
Follow Cosmoprof on social media:
Instagram: @cosmoprofworldwide
Facebook: Cosmoprof Worldwide Bologna
