Almost every woman desires to age gracefully, maintain a ‘youthful glow’, and defy the signs of ageing. However, due to dehydration, signs of ageing can begin to appear as early as the mid 20s, with fine lines and wrinkles around the eyes and forehead, as well as tired-looking skin.
“Our skin is mostly made of water,” says Edwin Kodinye, Head of Beauty Categories at Justine. “When the skin’s normal level of moisture dips, premature signs of ageing begin to creep in, and the skin starts to look dull and lose its elasticity. To circumvent this, Justine has introduced a hydrating range that promises to restore youth, give the skin glow and most importantly hydrate the skin to protect it against early signs of ageing.”
Justine’s new A-Firm Hydro Plus range is an advanced skincare solution for customers who are noticing the early signs of ageing: dehydrated, sagging & tired-looking skin. It uses a powerful 3-phase complex of hydration-intense ingredients, including new-age hyaluronic acid, plant based bioactives & cactus flower extract.
The new range uses Saccharide Isomerate, a plant-based skin bioactive that helps to strengthen skin’s barrier function. It is also widely known to help with deep hydration, helping to create and maintain the skin’s natural moisture barrier while smoothing and plumping skin over time.
“It also contains Crosslinked Hyaluronic Acid, which has 50-times more water binding capacity than regular hyaluronic acid.” adds Kodinye. “Crosslinked Hyaluronic Acid is formulated to deeply hydrate and moisturize skin because of its excellent moisturizing properties due to its high water-binding capacity. It is also known to protect skin against damaging free radicals.”
Cactus Flower Extract completes the 3-phase complex of hydration-intense ingredients. It is a botanical extract that improves skin softness, texture and appearance, whilst soothing dry skin. It is rich in anti-ageing properties, antioxidants, and phytonutrients, which are anti-inflammatory and healing.
All these ingredients are found in the A-Firm Hydro Plus range, which includes:
- Firm Hydro Plus Plumping Serum which makes skin look good and feel plump, with a radiant glow within 3 days**
- A-Firm-Hydro Plus Plumping Day Cream (SPF 15) which significantly increases skin firmness and decreases visible wrinkle depth*
- A-Firm Hydro Plus Plumping Night Cream which increases skin elasticity significantly within 14 days*
- A-Firm Hydro Plus Plumping Anti-Fatigue Mask which leaves skin looking revived, refreshed and more awake – instant relief from tired-looking skin within 15 minutes*
“The introduction of the A-Firm Hydro Plus range affirms our commitment of leveraging science to get the best out of nature. In true Justine essence, this high-quality product is for sale at a fraction of its true cost,” concludes Kodinye.
For skincare enthusiasts, Justine’s A-Firm Hydro dramatic hydration for younger, plumper skin is available online at www.justine.co.za or through any Justine Consultant in the country.
- Firm Hydro Plus Plumping Serum – R360
- Firm Hydro Plus Plumping Day & Night Cream – R345
- Firm Hydro Plus Plumping Anti-Fatigue Mask – R255
*Based on a clinical study
**Based on a consumer study
This post was sponsored by Justine.
