E45, the skincare brand trusted for over 70 years, has stepped out with a fresh new look. The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. All your favourite formulas remain unchanged – they’ve just had an external makeover.
You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to find the right solution for your skin, whether you’re browsing in-store or online. We love the simplified, contemporary new look. Plus, the branding and typography are bold and clear, making it easy to distinguish on the shelf.
What does the E45 range consist of?
From the E45 Face Foaming Cleanser, which thoroughly cleanses without stripping the skin’s natural moisture, and the E45 Daily Protect Moisturiser, which hydrates while shielding skin from UV rays, to the classic E45 Cream, known for its rich, emollient action. Whether you need a moisturiser for your face or your body, E45 has a solution to suit your needs.
The rest of the range includes:
E45 Face Night Cream: Restores and hydrates overnight;
E45 Hydrating Face Serum: Delivers deep, long-lasting hydration;
E45 Lips & Dry Skin Balm (now called Nourishing Balm): Designed to care for cracked lips and small dry patches on the hands, face, and body;
E45 Daily Care Rich Lotion (formerly E45 Rich 24-Hour Lotion): For all-day nourishment;
E45 Daily Care Hydrating Lotion (formerly E45 Daily Lotion): For quick, lightweight hydration;
E45 Moisturising Lotion: Suitable for the whole family, including babies over 3 months old.
Whatever your skincare needs, E45 offers lotions, creams, and face care you can rely on, affording you the confidence to feel good in your own skin, every single day. With new packaging across the range, it’s even easier to spot your favourites on the shelf.
For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram. E45’s range of products are available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot.
The new packaging designs are available in stores and online now.
